Stylight operates in eight European markets at present - with local websites for Austria, Germany, the Netherlands, Switzerland, France, Italy, Sweden and the U.K. The fashion discovery site lets users create style moodboards (as seen below) by uploading their own outfit photos, adding songs, videos and - crucially, from the business point of view - incorporating for-sale products alongside the outfits to bring in the ecommerce element.
FASHION MOODBOARD APP PLUS
“It’s a cash investment plus on top we get the opportunity to do advertisements across their network, so there’s also a media package on top,” he said. Günther said ProSieben will promoting the site through extensive media coverage. ProSiebenSat.1 operates 29 TV stations across 10 European countries, with a reach of more than 62 million households according to its website - and this reach will also be benefiting Stylight.
“We want to invest in product, community and mobile across all countries this year.”
FASHION MOODBOARD APP ANDROID
Günther said Stylight will use the new funding to “heavily invest” in the product, including building and launching an iOS app in Q2 (and an Android app later this year) - adding that Stylight is already seeing 15 per cent of its traffic coming from iOS. “We want to market to the community but also add new features to the product, and especially mobile - that will be the big topic for this year,” he said. The exact amount has not been disclosed but Stylight co-founder Benjamin Günther told TechCrunch it is a “significant seven-digit number”.
FASHION MOODBOARD APP SERIES
Munich, Germany-based online fashion community moodboard startup, Stylight, has secured a “significant” multi-million euro Series B investment from SevenVentures, the venture subsidiary of media company ProSiebenSat.1.
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